5 Free Referral Scripts To Increase Your Client Bookings Today
If you have a book of beauty clients that you aren't asking for referrals or sharing seasonal promotions with, then you're leaving money on the table.
Let's chat about how you can amp up our revenue game by tapping into the power of client referrals and monthly promotions. It’s not just about perfecting those blending techniques or mastering the latest color trends—it’s also about smart strategies that keep those appointment books full and the cash flowing.
Client Referrals: Your Golden Ticket to Success
Imagine this: Your client leaves your salon looking and feeling like a million bucks. They go out into the world and rave about the magic you worked on their hair or nails. That’s not just a feel-good moment—it’s a revenue-boosting opportunity waiting to be seized.
When your clients refer their friends and family, they're essentially shouting from the rooftops about your skills. This built-in trust means those new clients are walking through your door already convinced that you’re the real deal. And guess what? Clients who come in through referrals are more likely to stick around, becoming your loyal, repeat customers who keep that revenue stream steady and strong.
Business owners report that referred customers are
18% more loyal compared to those who come in through other channels.
Referrals Done Right
Happy clients are like your personal hype squad. Encourage them to spread the good word about your services, and watch that word-of-mouth marketing machine go into overdrive. Before you know it, your client list will be growing organically, thanks to the glowing recommendations of those who already love what you do. And the best part? This organic growth won’t put a dent in your marketing budget—talk about a win-win for your bottom line.
To effectively use referrals it's important you integrate a simple way for new clients to book with you through an online scheduling software (Don't have one? Try this free one made just for you!), incentives, urgency and promotions to get new clients while keeping your old clients coming back for more services!
Monthly Promotions: Fueling Your Revenue Engine
Now, let’s talk about another revenue-boosting strategy that can take your business to the next level: monthly promotions. Not only do they keep things exciting for your clients, but they also work wonders for your bank balance.
Studies show that offering monthly promotions can increase revenue by up to 30% by driving more bookings and attracting new clients.
Creating Urgency: Seal the Deal with Limited-Time Offers
There’s something about a limited-time offer that lights a fire under clients to book those appointments ASAP. By creating a sense of urgency with monthly promotions, you’re helping to keep your schedule packed and those downtimes at a minimum. That means more clients in your chair, more services booked, and more revenue rolling in.
Attracting New Clients: Lure Them In with Irresistible Deals
Who can resist a good deal, especially when it comes to pampering themselves with some quality beauty services? Monthly promotions are like magnets for new clients on the lookout for a steal. Once they experience the magic you work at a promotional rate, they’ll be hooked and ready to come back for more at your regular prices. It’s a surefire way to not only attract new faces through your door but also turn them into loyal clients who keep that revenue stream flowing.
84% of customers say they are more likely to try a new service or product if it's offered at a discounted rate, making monthly promotions a key driver for attracting new clients.
Allow New Clients To Easily Book Online
If you're asking for referrals, you need to include a link to your online booking page. Not only does it establish that you're a legitimate business, but it also gives your potential new client the ability to easily and quickly book an appointment with you. Texting, calling, and DMing to get on your books is a thing of the past as 90% of consumers prefer to self-schedule online as reported in a 2024 Tech Report. If you don't have an online booking software, you can use ours for free and we'll even set up your entire online site for you! Check it out here!
94% of customers are likely to choose a business with an online booking feature over other businesses who do not have one (Tech Report, 2023).
Referral Scripts to Make Your Own
Not sure what to say? We've got you covered! Customize these scripts to match your personality and tone of voice! If sending via text message, we recommend breaking the message up into two separate texts and asking how they liked their service in the first text, then following up asking for a referral.
'Thank You' Follow-Up Notes:
"It was such a pleasure seeing you today, [Client's Name]. 💖Insert question to follow up about their specific service. If you loved your visit, would you mind sharing my business info with your friends? You can send them to my insert booking website to check out my portfolio and to book. I'd love to treat them too, and I’ve got a special discount for you both if they decide to book with me! 🌼Every referral truly means so much to me and truly helps my small business so much!! Thank you for being one of my favorite clients!”Referral Rewards Program:
"Thanks for always being so awesome, [Client's Name]! 🌟Insert question to follow up about their specific service. Just to let you know, I have some fun Referral Rewards for anyone who books an appointment because they heard about me from you! On your next appointment you’ll receive (insert low cost service add-on or discount percentage)! ✨Every referral truly means so much to me and truly helps my small business so much!! Thank you for being one of my favorite clients!”Friends & Family Day For Months With Slow Business
"Hey [Client's Name], it was wonderful seeing you today! 😍Insert question to follow up about their specific service. I’m throwing a Friends & Family Day appreciation week in (insert a slow month). You & your friends can both get a special treat when you book in (month)! If you refer any friends to book with me, you both receive a complimentary (insert low cost service add on)! Every referral truly means so much to me! Thanks for being one of my favorite clients! 🌹"Selfie Shoutout for Content Creators/ Active Social Media Users
"What a fun look we created for you yesterday, [Client's Name]! 📸 Insert question to follow up about their specific service. Also, if you don’t mind, would you snap a selfie with your fab look and tag me in it on social media? If one of your buddies books from it, I’ll make your next visit a little sweeter with a 10% off thank you discount! 🌈 Every referral truly means so much to me!”Quarterly Referral Raffle
"So glad you came by today, [Client's Name]! 🥰Insert question to follow up about their specific service. Also, for every friend you send my way, you get entered for a chance to win big in my quarterly referral raffle (insert prize)!! Think VIP free pampering! 🎉 Every referral truly means so much to me and truly helps my small business so much!! Thank you for being one of my favorite clients!”Bestie Booking Card:
"Hey [Client's Name]! 😊 You were absolutely glowing today! Insert question to follow up about their specific service. Also, I wanted to send you my “Bestie Booking Pass” referral program. If any of your bestie need a new stylist, I’d love to hook them up with a little pampering. Then, you both get a special treat if they book with me (insert low cost service add on or discount) ! 🎁Every referral truly means so much to me! Thanks for being one of my favorite clients! 🌹" - Pro tip: Use canva to create a referral business card to send as a photo or add this as a highlight on your IG stories so friends can digitally share through IG.'Bring a Friend' Discount Cards:
"Loved catching up today, [Client's Name]! Insert question to follow up about their specific service. Also, I’ve got some 'Bring a Friend' discount cards that I thought you may want to use to get a little extra gift next time you’re in! Share them with your crew, and I'll hook you both up with a discount next time. 💌" - Pro tip: Use canva to create a referral business card to send as a photo or add this as a highlight on your IG stories so friends can digitally share through IG.
